1951 Mercury Monarch Convertible brings top bid this last weekend

By Philippe Crowe

Like a yearly tradition, RM’s Classic Car Auction of Toronto kicked-off the Canadian spring collector car season for the 19th time. The event was held at the International Centre in Mississauga, Ontario, April 3-5. 

Despite the current economic conditions, this segment of the automotive market continued to show strength and activity with a 15% increase in attendance over last year’s spring event and sales that exceeded initial expectations.

The top seller of the weekend event was an impeccably restored, award-winning, 1951 Mercury Monarch Convertible that brought a final bid of $192,500. This 1000-point show car, originally built in Windsor, Ontario, is one of only four known examples and one of several cars offered at the event that were built in Canada, by former generations of today’s automotive workforce.

“This weekend presented many opportunities for both buyers and sellers. We are very pleased with the increase of new visitors and the gavel prices on the auction block.  Most surprising, is the number of inquiries from consignors for our Toronto fall event indicating the market remains positive,” remarked RM’s veteran car specialist Dan Spendick.

Some of the featured highlights of the Toronto event include the following:

- rare Giallo Fly yellow 1999 Ferrari F355 F1 Spider for $105,600
- a luxurious high performance 2004 Cadillac XLR Roadster for $55,000
- freshly restored 1956 Mercury Montclair Convertible for $49,500
- well equipped Rally Red 1967 Pontiac GTO Convertible for $39,050

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