Citroën relights its relationship with the Tour Eiffel

To celebrate Citroën’s 90th b-day and the Eiffel Tower’s 120th, the French icons have joined forces again – for the first time in 75 years.

For three months, starting October 22nd, the world-famous Paris icon will glitter with a special 12-minute light show - one minute for each decade the ‘Iron Lady’ has stood in the City of Lights.

To mark the first of these displays, Citroën will be streaming live footage of the event from webcams mounted in 10 of it new C3 compact hatchbacks, positioned at vantage points around Gustave Eiffel’s famed tower. It all starts at 8.00 pm local time (six hours ahead of Eastern Daylight Time, as a reference).

The footage will be broadcast at www.toureiffel.citroen.com. Visitors will be able to change viewpoints to take in all the tower’s angles. 

Citroën’s cheeky take on the Parisian event is to broadcast the webcam images in a new, 9:16 vertical format. See, its C3 wears a new “Zenith” windshield, which actually extends above the heads of the front occupants (it’s a French car, creative design is to be expected…) Apparently, the visibility it offers is, “perfect for admiring the full height of the Eiffel Tower.”

Citroën and the Eiffel Tower were previously partners for almost ten years between 1925-1934, when André Citroën had the company’s name displayed in lights on the iconic structure. 

A total of 250,000 light bulbs and 600 kilometres of electric flex were used to make the 30 metre high letters. 

The display was recorded in the Guinness Book of Records as the world’s largest advertisement and the illuminations was so bright, Charles Lindbergh used the tower as beacon when landing after his solo flight across the Atlantic.