A motorbike as cool as McQueen

Britain’s Triumph Motorcycles and watchmaker TAG Heuer have teamed up to produce a special edition, Steve McQueen-inspired, bike.

The TAG Heuer Bonneville wears blue and orange livery inspired by the Porsche sports car driven by McQueen in the film Le Mans, which in turn was the inspiration for TAG’s 40th anniversary edition of the Monaco watch.

 “We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year,“ said Neil Morley, Triumph’s head of brand communications. „We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

The special edition Bonneville was unveiled in Paris, France recently by Lewis Hamilton, the 2008 F1 world champion and TAG Heuer brand ambassador.