Rolls-Royce motors into ultra-rich Arab address

Rolls-Royce has opened a new showroom on Pearl Island, the ultra-exclusive man-made peninsula in Doha, Qatar, west of Saudi Arabia.

Catering to the oil-rich and ultra wealthy, the Pearl Qatar is “one of the most luxurious islands in the world,“ and measures 400 hectares. Its website says the Riviera-style setting offers up luxury apartments , town homes, penthouses and villas, an international yachting hub, three five-star hotels and two-million square metres of international shopping, restaurants and entertainment.

The showroom opening was attended by prominent members of the Qatari business community, on-hand to see the local unveiling of the automaker’s new, ahem, entry-level Ghost sedan.

Our presence on this exclusive venue reinforces the strategic importance of Qatar and the Middle East region to the future growth of Rolls-Royce,” said Tom Purves, CEO, Rolls-Royce Motor Cars.

Comments

[Internet Services Providers]

Pearl Qatar is he perfect place to sell Rolls-Royce!!

It's a good anvironment for any brand, specially one that chacteaterize itself as exclusive and luxurious

[Metro Ethernet]

With an price over $300.000 it seems a good call to increase sells and make Rolls-Royce closer to their target market